Why You Should Attend The DIY Marketing Survival Conference

The DIY Marketing Success Conference & Workshop has been designed to overcome the biggest challenge facing entrepreneurs and business managers. How to get more sales quickly and at minimal cost.

At BizAssist.co.za we realized that the time, effort, uncertainty and cost to get skilled up was a burden 99% of entrepreneurs and business managers could just not afford!

With this in mind combined with our experience providing quality information on BizAssist.co.za (since 1998) as well as our pioneering SME Social Media Workshops in 2010 we developed the DIY Marketing Success Conference & Workshop. The assembled speakers are excellent and well known to us. Furthermore the range of resources offered as part of our VALUE PACK worth R8200 to each attendant has been designed to allow attendants ongoing marketing tools which have never been offered before in any marketing or sales conference in South Africa.

The objective of the BizAssist /Bandwidth Barn  DIY Marketing Success Conference & Workshop is ensure  that every course attendant is able to:

  • Manage and execute an online business campaign,
  • Learn and understand the latest social media implementation and measurement tools,
  • Acquire the skills and techniques to manage their own online e-commerce storefront,
  • Begin implementing their own sales & marketing campaigns at NO extra cost BEFORE the conference & workshop has ended,
  • Run various campaigns for up to three months with no ongoing or minimal extra costs.

 

About the DIY Marketing Success Conference & Workshop

As a business manager or owner you need tools and resources to be able to compete in the new economy. Optimizing your digital business world requires that you know what can work and how to make it work for you.

It takes more than setting up a website to find success online these days. A company website is certainly the foundation of any internet marketing strategy, but it’s more about the overall online presence of the company. A target audience member should be able to interact with a company or brand via many different touch points online. In order to build a robust online presence a company needs to be involved in inbound marketing tactics like SEO, blogging, social media networking, and opt-in email newsletter distribution. Each of these tools can help to build a positive reputation online and lead to an increase in sales and conversions. Each of these strategies work over the long term, therefore it’s necessary to be consistent.

Marketing is more science than art. It’s not about winning awards for the best (read pretty) artwork, nor the company that throws the biggest party at a conference; it’s about strategy, executing the strategy, and the end-of-the-day results. Knowing what’s working (and doing more of it) and what’s not (and doing less of it) is the key to marketing success.

 

Attending our DIY marketing conference & workshop will enable you to succeed because you will learn to:

 

1. Build a proper foundation

Creating an integrated marketing strategy that is appropriate for your market segment is commonly overlooked by DIY marketers. Looking down the road through to an exit strategy makes good sense even for the earliest of start-ups. After all, how many races are won by runners who haven’t studied the course? Whether it’s a sprint or a marathon, you have to have a clear vision of where you’re going in order to get there in the shortest possible time.

Identifying the mid-points helps you keep a check on the results and adjust both your goals and strategies. Knowing what you want to achieve and when gives you the tools to analyze and improve your results.

2. Make use of time and/or proper tools to measure results

One of my early mentors taught me to measure, measure, and measure. It was invaluable advice then, and it’s even more valuable now. Most DIY marketers I speak with have little or no knowledge of or access to the metrics they need to make sound marketing decisions. Without them, how do you determine what is a cost-effective investment, and what’s not. Understanding customer acquisition costs, customer lifetime values, and how those costs impact your marketing efforts is critical to reaching your goals.

You don’t necessarily need expensive or sophisticated tools, but you do need a clear understanding of what you’re trying to achieve. How many leads do you need to get one sale? What are the best tactics to achieve your goals? How does branding fit in to the equation? All are important questions to ask and answer before you spend another marketing dollar.

The science of marketing doesn’t have to be a full time job, but it does require the focus and market knowledge of an experienced marketing professional. If you don’t have the qualifications, it may be time to find one. Your company’s success depends on it.

If you’ve got plenty of time on your hands to develop and implement your marketing strategy, this information doesn’t apply to you. But, in my experience most company executives and entrepreneurs suffer from a common malady…there’s only 24 hours in a day.

 

How does this limitation negatively impact your DIY marketing?

 

1. You’re not leveraging your resources

Building and managing a successful business is about leveraging resources. Many executives make the mistake of thinking that their college Marketing 101 course qualifies them to do the strategic analysis necessary to properly position their offerings. Or worse, they hire a low-cost recent graduate with no real-world or legal specific experience.

Marketing can become a revolving door. Executives hire a marketing person, expecting them to know their product and service offerings and ‘hit the ground running’. Most often the honeymoon period ends early and the company is back to square one. Marketing to the legal vertical is different. Using a legal marketing specialist to validate strategies and positioning and help create a logical plan is a wise investment in your business.

2. You can only handle so many #1 priorities

Most executives I meet are flooded with multiple priorities. They’re wearing lots of hats, filling several roles, and let’s face it; they haven’t got the time to dedicate to developing, implementing, and analyzing a successful strategy and plan.

Marketing planning is an intensive discipline. I personally recommend to my clients that they ‘start at the end’. By determining upfront what they want to accomplish over a given period, we are able to develop strategies and plans to reach their goals. Having specific goals allows us and them to monitor progress.

3. Your marketing becomes reactive rather than strategic

It’s easy to get sidetracked with marketing:
  • Sales are off and you need to do something to fix it now
  • A call comes in to sponsor a new event
  • Your competitor is speaking on a panel or exhibiting at a conference and you need to be there too

Now you’re reacting. Instead of developing a strategy, creating a plan, implementing the plan, and measuring the results, you’re all over the place. You need help filtering the noise and figuring out what actually fits into your overall strategy.

To be successful at DIY marketing you need to make it a priority, find the time to dedicate to marketing, and have the expertise and discipline to create and follow a strategic plan. If you can’t make these commitments, you’ll be hard-pressed to succeed in fulfilling your goals.

Now you’re reacting. Instead of developing a strategy, creating a plan, implementing the plan, and measuring the results, you’re all over the place. You need help filtering the noise and figuring out what actually fits into your overall strategy.

To be successful at DIY marketing you need to make it a priority, find the time to dedicate to marketing, and have the expertise and discipline to create and follow a strategic plan. If you can’t make these commitments, you’ll be hard-pressed to succeed in fulfilling your goals.

By attending the BizAssist.co.za marketing conference & workshop you will:
  • Up-skill yourself how to manage and boost your digital marketing skills.
  • Walk away with hands on knowledge and training on all SEO (Search engine Optimization), Newsletter management, Smart Phone lead generation, managing Google Adwords campaigns, Bulk SMS campaign setup and management, Ecommerce setup.
  • Get access to our 2 weekly post event webinars.
  • Receive a marketing value pack worth R8200 – Learn More
 Other benefits:
  • Opportunity to move between two streams
  • Networking function – at the end of day 2.